Certificate in Digital Marketing Course Guide
Upskill and improve your career prospects and earning capabilities with The Career Academy. Watch this video and download your free info pack to find out more.
83% of graduates say we improved their ability to get a new job or promotion.
83%
83% of graduates say we improved their ability to get a new job or promotion.
83%
Certificate in Digital Marketing Course Guide
Modules
This course will provide an introduction to the concept of digital marketing, including but not limited to channels that are used in digital marketing, the 4P’s of the marketing mix and how this links to the marketing strategy, and a look at some of the risks associated with digital marketing.
This course will provide an introduction to the use of psychological theory as applied to internet marketing, including but not limited to internet psychology, common psychological triggers that encourage website engagement, the psychology behind interacting with customers and how colour, pricing and consistency are used in website creation.
This course will provide an introduction to the different elements required when designing and
developing a website, including but not limited to how to develop a business website using Wix or Weebly, the concepts of website strategy on a business website and how to apply the principles of website design on a selected business website.
This course will provide an introduction to SEO (search engine optimisation), a combination of strategies, techniques and tactics webmasters use to increase the number of organic visitors to a website. It will include but not be limited to the purpose and functions of search engine optimisation, the three areas that need to be addressed to ensure effective search engine optimisation and how a business can improve visibility, traffic and popularity in search engines.
This course will take a look at some of the more effective applications that are currently being used in social media, and will include but not be limited to the purpose of social media, how social media is used in everyday activities and how to develop a social media strategy and principles of that strategy.
This course will take a look at different ways to determine an appropriate online presence for the marketing of a product or service, including but not limited to methods to improve internet sales, how to set up an online store and how demographics and promotions can influence internet advertising.
This course will provide an overview of why content is a vital component for your website to keep it ‘alive’ and how to develop a content strategy and plan that meets business objectives. It will include but not be limited to the elements of content marketing, components of a content strategy, factors for a successful blog and techniques that assist in getting content seen.
Here’s why they chose us:
Over 7,000 Trustpilot ratings with a 4.8 average score
Unlimited Tutor Support
Industry recognised & accredited courses
Online and available
everywhere, anytime
Start from just €25 a week
interest-free
Rolling intake
start anytime
STUDENT
REVIEWS
FAQs about this course
There are no entry requirements or prerequisites to enrol on this course. You can enrol online directly by clicking on “Enrol Now” and following the prompts.
Alternatively, you can enrol over the phone with our friendly student advisors – call 01 437 8559 or email info@careeracademy.ie
This course costs €499.00 or only €25 per week on a no-deposit, interest-free payment plan. Click here to get started now.
This course takes approximately 80 hours, and you’ll have up to 6 months to complete. Study in your own time, at your own pace. Most of The Career Academy courses are designed so that you do one module a week, but if life gets busy, you can apply for a course extension if you need more time.
Upon completing this course, you could obtain work as a Digital Marketing Specialist.
Contact a friendly student advisor on 01 437 8559 to learn about potential career outcomes and where our courses could take you. You’ll also receive a FREE CV review.
Your course is delivered through our online learning platform, which you can access from any web browser 24/7 to work whenever and wherever you want. You can also interact with your tutors and other students within the learning environment. Online learning allows you to make the best use of your time and puts all the necessary resources at your fingertips. There are no set course start dates; you can start whenever you are ready, and your tutors and student services will check in on your progress and help you every step of the way.
Watch this video to see how online learning works:
Absolutely! You’ve got a 14-day cooling-off period (trial period) at the start of your course. Take that time to review all your learning material and get a feel for online learning. If you decide the course isn’t for you within the trial period, you’ll get a full money-back guarantee*.
Our Certificate in Digital Marketing is designed for small business owners or anyone who wants to up-skill and stay on top of this dynamic discipline. You’ll gain an intermediate level of digital marketing knowledge and learn how to implement digital marketing strategies for a business.
