This course will provide an overview of why content is a vital component for your website to keep it ‘alive’ and how to develop a content strategy and plan that meets business objectives. It will include but not be limited to the elements of content marketing, components of a content strategy, factors for a successful blog and techniques that assist in getting content seen.
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See what you'll be learning in the Certificate in Digital Marketing
Modules
This course will provide an introduction to the concept of digital marketing, including but not limited to channels that are used in digital marketing, the 4P’s of the marketing mix and how this links to the marketing strategy, and a look at some of the risks associated with digital marketing.
This course will provide an introduction to the use of psychological theory as applied to internet marketing, including but not limited to internet psychology, common psychological triggers that encourage website engagement, the psychology behind interacting with customers and how colour, pricing and consistency are used in website creation.
This course will provide an introduction to the different elements required when designing and
developing a website, including but not limited to how to develop a business website using Wix or Weebly, the concepts of website strategy on a business website and how to apply the principles of website design on a selected business website.
This course will provide an introduction to SEO (search engine optimisation), a combination of strategies, techniques and tactics webmasters use to increase the number of organic visitors to a website. It will include but not be limited to the purpose and functions of search engine optimisation, the three areas that need to be addressed to ensure effective search engine optimisation and how a business can improve visibility, traffic and popularity in search engines.
This course will take a look at some of the more effective applications that are currently being used in social media, and will include but not be limited to the purpose of social media, how social media is used in everyday activities and how to develop a social media strategy and principles of that strategy.
This course will take a look at different ways to determine an appropriate online presence for the marketing of a product or service, including but not limited to methods to improve internet sales, how to set up an online store and how demographics and promotions can influence internet advertising.
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Start from just €25 a week
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FAQs about this course
There are no entry requirements or pre-requisites to enrol into this course. You can enrol online directly by selecting your course and clicking on “Enrol Now” and follow the prompts. Alternatively, you can enrol over the phone with our friendly student advisors. Give them a call on 01 437 8559 or email them at info@careeracademy.ie
This course costs €499 or only €25 per week on a no deposit, interest free payment plan. Click here to get started now.
This course takes approximately 100 hours, and you’ll have up to 6 months to complete. Study in your own time, at your own pace. Most of The Career Academy courses are designed so that you do one module a week. But if life gets busy you can take longer and even apply for a course extension if you need more time.
Upon the completion of this course, you can obtain a job as a Digital Marketer. These jobs in Ireland earn approximately €36,800 per year but can be as high as €39,750 per year. (Payscale)
Contact a friendly student advisor on 01 437 8559 to find out about potential career outcomes and see where our courses can take you. Employers also constantly approach The Career Academy looking for students and employers also advertise jobs in the Career Centre (available once you enrol). You’ll also receive a FREE CV review.
This qualification is Internationally recognised. Our qualifications are highly sought after by employers around the world and accredited by global industry bodies such as ICOES.
Your course will be delivered through our online learning platform. You can access our online learning platform from any web browser 24/7 so you can work whenever and wherever you want. You can also interact with your tutors and other students within the learning environment. Online learning allows you to make the best use of your time and puts all the resources you need at your fingertips. There are no set course start dates, you can start whenever you are ready. Your tutors and student services will check in on your progress and help you every step of the way.
Watch this video to see how online learning works:
Absolutely! You’ve got a 14 day cooling off period (or trial period) at the start of your course. Take that time to look through all your learning material and get a feel for online learning. If you decide the course isn’t for you within the trial period, you’ll get a full money back guarantee.
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